Obama has launched his SMS communication strategy to expand its grassroots network and organize volunteers for events. You can also get Obama themed wallpapers and ringtones. His rival, the senator Hillary Clinton also initiated this strategy.

There are few examples of tactics adapted from this strategy.

"SMS voters at the Cellular Telecommunications Industry Association Wireless I.T. & Entertainment 2008 tradeshow in San Francisco have “elected” Barack Obama the next President of the United States" (found on mobile marketer website). This mini election gave the choice between Obama and his pal MC Cain and lead the democrate to the victory for Obama captured 56.2 percent of the CTIA vote, which was conducted in September 10-12.

Yet, this event is not an isolated case : we have here a video showing that thousands of poeple during a Barack Obama show are sending messages to convince poeple to vote or subscribe for Barack Obama or at least to join him. These images are amazing : we can see an entire stadium shouting and sending sms for Obama.

Obama has also decided to announce his vice president Joe Bidden, Delaware senator, by the 23 of August through sms. His crew sent 2,9 billions of sms (accuording to Nielson Mobile). Accuording experts, this is the most impressive and massive SMS campaing ever in United States. However, the name of the vice president had been published in the press before the official SMS campaign.

There are many reason to these strategies : 1° mobile are becoming the main way to contact poeple for more and moire poeple are using mobile instead of home line telephone 2° this mean is very adequate to the new communication strategy which is used in the usa : using a buzz phenomenon which spread itself from group to group and poeple to poeple (almoast by words of mouth one could say) to convey political messages in addition to classical means (tv, radio, newspaper) -the buzz means using groups or community 3° it's a mass communication strategy, however, poeple may feel more concerned about this message for it is a way to participate and to act in person, to feel concerned but as a human being, not as a passive information consumer.